Email Marketing

Be on a First-Name Basis with your Market

Connecting with your clients via email is a powerful way to engage new customers or encourage return business. Whether you call it electronic direct mail or a ‘mail blast’, Simplicity can help you develop and operate a successful email marketing campaign.

Even if you are running a small mailing list and sending bulletins manually, you run the risk of being identified as spam, which means your customers aren’t seeing your mail and your email sever ends up on a blacklist.

Simplicity can design professional newsletters, brochures or letters to match your marketing profile, and guarantee consistency of layout across all email readers. Plus, our specialised service allows pre-testing against spam filters to ensure each email hits its target.

Laser Precision Reporting

When you send a mass-email with Simplicity, that’s only the beginning. With email reporting, you can see how many emails were successfully delivered (with dead email addresses being automatically removed, saving you money on your next campaign), how many were read, which links were clicked and more, down to the level of a single customer. Integration with Google Analytics gives you a birds-eye view of your marketing operation from customer contact right up to the checkout.

Years of Practice

Our long experience means we concentrate on:

• Deliverability: make sure the email gets to the customer’s inbox.
• Effectiveness: make sure your mail gets opened and read.
• Ananlytics: report on how many messages got opened and what which links were clicked, and by whom.
• Safety: keep you on the right side of blacklists and the law.

If you’re spending money on mass email, we make sure your message gets heard.