INTRODUCTION
Email started life as the '
killer app' for the Internet and it today ubiquitous in the world of business. However equally ubiquitous is spam and for the last decade spammers and Internet security firms have been locked in a never-ending arms race that is rapidly eroding email's once bullet-proof reliability.
Are you Sending Mail or Spam?
Traditional methods of sending newsletters, marketing offers and other '
mailshots' are crude and obsolete. Using your own mailserver to send 10,000 mails means:
• Your message quickly gets tagged as spam by Yahoo, Google and other mail providers - your mail doesn't get read.
• Target mailservers immediately greylist the mail delivery request and the request is not resent - your mail doesn't get read.
• Outlook or Thunderbird notice missing or poorly formed headers and tag your mail is spam - your mail doesn't get read.
• Finally, your email server's address gets blacklisted and you can no longer deliver mail to anyone.
Whereas our service is risk-free.
FEATURES
Before you Send
Complete control over the look and feel of your mail. You're not forced to use our templates and you can send in HTML, plain text or both.
Comprehensive design testing
Our design testing tool slows us to see exactly how your email will look in all the major email clients Like Outlook 2007, Lotus Notes, Hotmail, Yahoo and more than a dozen more. Not only do we check your design, but we'll check multiple versions with images on, images off and even how your design looks in the preview pane.
Personalize the content for each recipient
Personalization can be a great way to improve the response rates for your mailouts and achieve a one-to-one relationship with each recipient. We can address your customer on a first-name basis in their mail.
We run your email though spam filters before we send it
Avoiding spam filters is becoming more and more of a challenge. Our spam testing feature gives you piece of mind by passing your mailout through real spam filters and tells you exactly why it failed. On top of popular desktop spam filters, we'll also run your email through a number of key spam firewalls - the gatekeepers for most ISP's and large corporations.
Send now or schedule for later
No matter where in the world your recipients are located, we can easily schedule the delivery of your mailouts in their time zones.
AFTER YOU SEND
All the important stats at a glance
Our mailout snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Who's opening your email and when
Our simple 'Opens Over Time' report shows exactly who is checking out your message, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
What are your subscribers interested in?
The Mailout Link Activity Report makes it so easy to gauge what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times.
Who's spreading the word?
By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and how many people they're forwarding to.
Easily compare multiple mailouts
Statistics like open and click rates are useful for each campaign, but it's when you start comparing results over time that the data really shines. By looking at trends, our compare mailouts report makes it easy to get an idea of exactly what and isn't working in the emails you send. By easily comparing stats like opens, clicks, bounces, unsubscribes and even spam complaints, you can quickly see what content your subscribers find relevant, and just as importantly, what they don't.
Bounces, unsubscribes and spam complaints
While we process all bounces and unsubscribes for you and your clients automatically, you can still see exactly who, when and why they left your list. We are also directly integrated into a number of large ISP's like Hotmail and Yahoo! If any of your recipients at these ISP's marks your campaign as spam, we'll remove them from your list and provide detailed reports about who made the report and when.
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